User Engagement with Digital Workspaces Versus Video Conferencing

Comparing Users Experience with Digital Workplaces and Video Conferencing

©2015 Duncan+Coleverria, Inc. [click to see full infographic]

Drumroll please….

the results are in

Our third party researcher, Lynn Patra, completed a preliminary study comparing and analyzing the behavioral aspects of a users engagement – and the results are fascinating.

Some of the outcomes are a gentle reminder, others are downright thought-provoking.

If you click on the image above it will take you to the infographic. If you’re interested in reading the report in its entirety, click here.

We would love to hear your thoughts.

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What’s it Really Like to Work in a Digital Workplace?

Duncan+Coleverria's office in Flipside Workspace

Lisa Duncan heads into the Duncan+Coleverria’s digital office for the day.

Digital Workplaces have been getting a lot of press as a way to better collaborate, engage, and even recruit a more distributed workforce. What exactly is a Digital Workplace? I think the most accurate description comes from Gartner: “The Digital Workplace enables new, more effective ways of working; raises employee engagement and agility; and exploits consumer-oriented styles and technologies.”

Many consider the use of personal devices, such as smartphones and tablets, as the driver behind this increasing trend.

One year ago, Forbes published Five Essential Elements Of The Digital Workplace, focusing on the strategic use of devices, communications infrastructure, business applications, telecommunications tools and security to create a healthy digital workplace.

Our company has worked exclusively out of a digital workplace for the past five years, and while I read the reports and the trends, I am struck by what is missing from the conversation.

Related: What Five Years of Working in a Digital Workplace has Taught Us

Yes, more accessible personal devices, plus new technology and software, were drivers for us. In fact, I believe the idea for our digital workplace went like this: “With all the technology and resources available, there has to be a better work from home.” Our drivers also included the need for:

  • more effective online collaboration options,
  • increased engagement of distributed teams and a dispersed workforce, and
  • consistency among our team’s presence.

I suppose it’s easy to see why I prefer Gartner’s definition of digital workplaces! We had the devices, the tools, the applications, yet we weren’t working more effectively with each other. We weren’t engaging any better with these tools and devices and we certainly didn’t feel more agile.

Gartner nails the definition in the third point, “exploiting consumer-oriented styles and technologies.”  And that is what was missing for us, pre-digital workplace.  We knew our digital workplace needed to provide the infrastructure and framework for a better way to work remotely, which is a larger conversation than “what tools to use.”

My caution for any business considering moving part or all of its operations into a digital workplace is that they must understand and nail down the operational infrastructure, and not just the IT infrastructure. How do you do this?  The solution will be different for every business, after all each business has its own culture, size, functional, and budget needs. However, I believe all business should think about digital workplaces from an operations perspective.

The right solution for your business requires not only input from IT, but also  input from HR, Marketing, and Finance.  All departments must have a seat at the table because buy-in and adoption in a digital workplace requires the solution to be cost-effective, address all the needs of the company, have the right cultural fit, and be supported with the right training and expectations of use.

Although our company is small, we often collaborate with larger teams for our business using our digital workplace, Flipside Workspace. Over the years we have developed a good understanding of what works in digital workplaces. We’ve also learned that success in a digital workplace means considering the behavior of people first and the technology second. Companies that understand this will find much success with digital workplaces.

What is it like to work in a digital workplace? Well for us, remarkably it’s a lot like working in a physical workplace. In designing our digital workplace, it was a big priority for us to feel like we were getting all the benefits of working in a physical office, while having more geographical flexibility.

Our workday begins when we head into the office every morning. We check out who is in the workspace, we greet each other, and we hunker down in our “office” while we get things done. The convenience of this “perpetual presence” to our colleagues means that if we have a quick question, we can quickly ask a colleague. If we need to gather a group together for an impromptu meeting or creative discussions, we can do that too. We schedule meetings, we invite clients, we do all the operational functions just as we would in a physical office space. We are able to foster a culture of innovation, build trust with our clients, and easily manage and communicate with our teams. And yes, it’s pretty awesome working in a digital workplace.

Related: Why I Love Working in A Digital Workplace

But don’t take our word for it. Register at Flipside Workspace to download our app, then pop-in and see for yourself.

Lisa Duncan is CEO of Duncan+Coleverria, a consulting firm that provides growth strategies for businesses with dispersed workforces.  She is co-creator of the digital workplace, Flipside Workspace, an online collaboration platform designed to inspire creativity, enhance employee engagement, and nurture relationships among professionals in a digitally connected world.  

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Happy Shareholders Day, Apple!

Lisa Linz Duncan - Early Apple Fan

Early Apple fan circa 1982. Photo credit: Owen O’Rourke for Bedford Minuteman

Since yesterday was Apple’s annual shareholders meeting, I thought I’d share a little personal history with the world’s largest company.

Back in 1982, Rita Richardson wrote an article for the Bedford Minuteman Newspaper in Bedford, MA.  The article, Two Residents Design Computer Programs for Town Use  offered a glimpse into what could be the future of personal computers at the time.  Not all of their predictions were accurate, but many of the insights shared by my father, John Linz, and fellow computer enthusiast, Eric Ellington, on the potential of personal computers came true.    Of course, I doubt either one of them ever thought we would be wearing Apple watches, using Apple phones, or trading records for iTunes.

If only my dad had purchased $3,000 worth of stock, instead of the Apple and Apple II Plus that were sitting in his office at the time of this photo, he would be sitting on a fortune! But then again, it is because of people like him, who believed in those early products, that helped Apple become what it is today.  It’s also what helped me become who I am today.

That’s me in the picture sitting at the Apple II Plus.  Flash forward 30+ years: today I work in a digital workplace.

When my business partner and I made the decision early in our business to invest in the development of a digital workplace, few could imagine this alternative to a physical office. I guess it’s not so different from my dad buying his first Apple back when few could imagine a world of personal computers.

We know not all the predictions about digital workplaces or the “the future of work” will come true, but we do know our experience working in a digital workspace for the last five years allows us a better glimpse on what the future could be for digital workplaces.



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