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Monthly Archives: March 2013
Don’t Mess with the Mission, Mess with the Definition.
In my previous post There’s No Room for an Identity Crisis in your Mission, I spoke about the value of having a mission statement that reflects your company’s identity. I had spoken with the president of a mid-sized engineering firm, … Continue reading
Posted in Professional Services Marketing
Tagged business challenges, flipside workspace
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There’s No Room for an Identity Crisis in Your Mission
I had a conversation with the president of a mid-sized engineering consulting firm the other day, and ever since I can’t stop thinking about Pablo Picasso. I love this firm. I love this firm because they personify excellence. They are smart. … Continue reading
Posted in Professional Services Marketing
3 Comments
Remote Working is Not Just a Benefit
As the co-founder of a virtually-based company, focused on helping other virtual workers, hearing Yahoo’s and Best Buy’s new policy on banning remote work, well, it’s like a knife to the heart. But, I understand the problem. Yahoo‘s head of human … Continue reading