Category Archives: Professional Services Marketing

Don’t Mess with the Mission, Mess with the Definition.

In my previous post There’s No Room for an Identity Crisis in your Mission,  I spoke about the value of having a mission statement that reflects your company’s identity.  I had spoken with the president of a mid-sized engineering firm, … Continue reading

Posted in Professional Services Marketing | Tagged ,

There’s No Room for an Identity Crisis in Your Mission

I had a conversation with the president of a mid-sized engineering consulting firm the other day, and ever since I can’t stop thinking about Pablo Picasso.   I love this firm.  I love this firm because they personify excellence.  They are smart.  … Continue reading

Posted in Professional Services Marketing | 3 Comments