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Category Archives: Professional Services Marketing
4 Tips for Forming Virtual Teams
Much has been written about the value of using virtual teams from a variety of perspectives: IT, HR, and management. While each contemplate virtual teams from different angles, the authors typically reach this conclusion: the fast-paced global economy, the advancements in … Continue reading
5 Tips to Avoid Costly Content Blunders
I recently read an article by Joe Forward of the State Bar of Wisconsin titled “Lawyer Must Pay $4.2 Million for Unlawful Content Marketing Strategy”. It’s a must read for any marketing professional tasked with creating or distributing newsletters. The title … Continue reading
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Successful Marketers are Really Good at Average Thinking
I caught a re-run of that once popular show, Family Feud, the other day. I love that game, and the challenge of the split-second answer after Richard Dawson would say, “100 people surveyed, top 6 answers are on the board”. … Continue reading