Category Archives: Professional Services Marketing

4 Tips for Forming Virtual Teams

Much has been written about the value of using virtual teams from a variety of perspectives: IT, HR, and management. While each contemplate virtual teams from different angles, the authors typically reach this conclusion:  the fast-paced global economy, the advancements in … Continue reading

Posted in Digital Workplace Concepts, Flipside Workspace, Professional Services Marketing | Tagged , , , , , , | 1 Comment

5 Tips to Avoid Costly Content Blunders

I recently read an article by Joe Forward of the State Bar of Wisconsin titled “Lawyer Must Pay $4.2 Million for Unlawful Content Marketing Strategy”.  It’s a must read for any marketing professional tasked with creating or distributing newsletters. The title … Continue reading

Posted in Professional Services Marketing | 1 Comment

Successful Marketers are Really Good at Average Thinking

I caught a re-run of that once popular show, Family Feud, the other day.  I love that game, and the challenge of the split-second answer after Richard Dawson would  say, “100 people surveyed, top 6 answers are on the board”. … Continue reading

Posted in Professional Services Marketing | Tagged | 4 Comments